Ukunyaniseka, intsebenziswano kunye nokusungula izinto ezintsha, inkonzo esemgangathweni yimilinganiselo engundoqo yenkampani
Ukuseka udumo oluphezulu kuluntu kunye nesidima esihle seshishini, kuzisa isiphumo sophawu olukhulu
Ukholo oluhle, umgangatho ophezulu, iinzuzo ezifanayo
Ukubaluleka komgangatho, ukusungulwa kweteknoloji, ukuqinisekisa uphuhliso oluzinzileyo
Umoya wokutsha, umoya wokhuphiswano, umoya wobuvulindlela, umoya womanyano, umoya wedemokhrasi, ukuzuza impumelelo